The Report Cube which is one of the leading market research company in UAE expects the Saudi Arabia Advertising Market to grow at a CAGR of around 5.56% through 2032, as highlighted in their latest research report. The study provides an in-depth analysis of the emerging trends shaping the Saudi Arabia Advertising Market and offers detailed forecasts for its potential growth during 2025–2032. The report also presents a comprehensive assessment of the competitive landscape, including profiles of leading players, their performance metrics, and recent strategic developments. Additionally, it explores the key market drivers, challenges, opportunities, and provides insights into historical and future revenue trends at the global, regional, and country levels.
Saudi Arabia Advertising Market Overview:
Market Size (2025): USD 6.23 Billion
Market Size (2032): USD 9.1 Billion
CAGR (2025–2032): 5.56%
Top Companies in Saudi Arabia Advertising Market: Google (Alphabet Inc.), Facebook (Meta Platforms Inc.), Twitter Inc., Snapchat (Snap Inc.), Bytedance (TikTok), Saudi Telecom Company (STC) Media, AlArabia Outdoor Advertising, iCubesWire, Extend, The Ad Network.
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US LiDAR Industry Recent News and Developments:
2024:
Google (Alphabet Inc.) extended its Arabic-language advertising tools & AI-driven marketing solutions to tailor to the flourishing Saudi market.
Meta Platforms, Inc. (Facebook) joined hands with Saudi-based enterprises to improve personalized advertising experiences by deploying AI-driven audience targeting.
2025:
Snapchat (Snap Inc.) introduced an advanced AR advertising feature designed for the Saudi retail & entertainment sectors, enhancing engagement rates.
STC Media acquired a local digital marketing agency to reinforce its presence in online advertising & programmatic media buying.
Key Growth Drivers of the Saudi Arabia Advertising Market:
Digital Revolution & Mounting Internet Penetration to Elevate the Market Share
As the Kingdom of Saudi Arabia has the uppermost smartphone penetration rate worldwide, digital advertising is escalating substantially. Further, investments in digital marketing strategies have been infused owing to the shift towards e-commerce, online streaming, and social media usage, guaranteeing customized & focused campaigns. Hence, driving the Saudi Arabia Advertising Market.
Saudi Arabia Advertising Market Segmentation
The global advertising market is segmented by type and competitors. By type, television and internet advertising dominate, driven by their broad reach and measurable impact, while print, radio, outdoor, mobile, and cinema advertising continue to cater to niche audiences. Within internet advertising, search, display, video, and classified ads are key growth areas due to increasing digital engagement. The market is highly competitive, with leading players capturing significant revenue shares through innovative campaigns, multi-channel strategies, and strong brand presence.
- Market Share, By Type
- Television Advertising
- Print Advertising (Newspaper Advertising, Magazine Advertising)
- Radio Advertising
- Outdoor Advertising
- Internet Advertising (Search Advertising, Display Advertising, Classified Advertising, Video Advertising)
- Mobile Advertising
- Cinema Advertising
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- Market Share, By Competitors
- Competition Characteristics
- Revenue Shares
Note:
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