The Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 & is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30.
Japan Sauna and Spa Market Driver:
Surge in Wellness Tourism – The Japan Sauna and Spa Market is being greatly impacted by the rapidly increasing wellness tourism industry. Japan has long been renowned for its diverse cultural heritage and breathtaking natural scenery, drawing in numerous tourists who seek authentic well-being experiences. To satisfy this demand, hotels & resorts provide a wide range of sauna and spa services that are often inspired by traditional Japanese health practices. Business-related tours are also related to wellness tourism as professionals come and visit to get rid of stress and busier working schedules. As Japan is a hotspot for wellness tourism, the rise in international tourists seeking premium Japanese spa experiences has notably contributed to the growth of the Health and Wellness Tourism Market.
By March 2024, Japan welcomed over 3 million international travelers as per the estimates released by the Japan National Tourism Organization (JNTO), denoting an increase of 11.7% from figures recorded in 2019. The increasing number of affluent foreign visitors to Japan enhances the expansion of premium and luxury hotels. Thus, hotels and resorts are increasingly incorporating sauna and spa services as key amenities, aligning with the global growth in leisure tourism, and hospitality, thereby contributing to driving the market growth.
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Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Japan Sauna and Spa Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2023
-Historical Period: 2019 to 2022
-Forecast Period: 2024 to 2030
- By Type
- Sauna- Market Size & Forecast 2019-2030, (USD Million)
- Wood-Burning Sauna
- Electric Sauna
- Thermal Sauna
- Smoke Sauna
- Steam Sauna
- Infrared Sauna
- Others (Portable steam Sauna, Steam Shower, etc.)
- Spa- Market Size & Forecast 2019-2030, (USD Million)
- Salon Spa
- Destination Spa
- Medical Spa
- Hamman Spa
- Others (Ayurveda Spa, etc.)
- Sauna- Market Size & Forecast 2019-2030, (USD Million)
- By Service Type
- Relaxation (Sauna Sessions)- Market Size & Forecast 2019-2030, (USD Million)
- Therapeutic Service (Massage, Aromatherapy, etc.)- Market Size & Forecast 2019-2030, (USD Million)
- Beauty/Grooming- Market Size & Forecast 2019-2030, (USD Million)
- Physical & Mental Wellness- Market Size & Forecast 2019-2030, (USD Million)
- By Distribution Channel
- Speciality Centres & Hubs- Market Size & Forecast 2019-2030, (USD Million)
- Hotel & Hospitality- Market Size & Forecast 2019-2030, (USD Million)
- Online- Market Size & Forecast 2019-2030, (USD Million)
- By Region
- Kanto
- Central/ Chubu
- Tohoku
- Hokkaido
- Others
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Aman Group S.a.r.l, Candeo Hotels, Ochiario, Skyspa Yokohama, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company L.L.C., O Park OGOSE, 8 Hotel Chigasaki, SOLO SAUNAtune, Six Senses Kyoto, SaunaLab, and Others (Koganeyu, etc.)
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