“Facebook advertising.” Two words that evoke a full spectrum of emotions and hopes in every business owner. On one hand, it’s the world’s largest social platform with the potential to reach millions of potential customers. On the other hand, it feels competitive, expensive, and governed by a mysterious algorithm that constantly changes. So what is the real story behind Facebook Ads in 2025?
Is it still an essential marketing channel? Should businesses consider switching to something new? The answer, as you’ll discover in my complete strategic guide, is clear: Facebook Ads are alive, kicking, and still a powerful growth engine but only if used correctly. Most business owners try Facebook Ads on their own and quickly burn money without results. If you need a professional to help you build a strategic, results-driven approach, I’m here for you.
To succeed, you need a smart strategy, deep understanding of your audience, precise measurement capabilities, and ongoing optimization. In this guide, I’ll walk you through everything step by step, both the technical know-how and the strategic mindset to turn every shekel into meaningful returns.
Why Facebook Ads Are Still Critical for Businesses in 2025
Despite the buzz around platforms like TikTok or Instagram (also owned by Meta), Facebook remains a powerful marketing tool for most Israeli businesses. Here’s why:
- Massive, Diverse Audience: Millions of Israelis use Facebook daily. The platform allows for broad demographic segmentation — from young adults to seniors, across all regions and sectors. This precise targeting makes Facebook ideal for small business advertising.
- Advanced Targeting Capabilities: Facebook provides some of the most advanced audience targeting options in the world — by demographics (age, gender, location down to the neighborhood), interests (hobbies, favorite brands, followed pages), behaviors (online shopping habits, device type), and more.
- Ad Format Variety: You can run simple and effective ads like single images or videos, carousels, lead forms, and immersive experiences (Instant Experience). This variety lets you match the message and format to your specific marketing goal.
- Integration with Instagram & Messenger: Meta’s system lets you manage cross-platform campaigns for Facebook and Instagram. You can also use Messenger and WhatsApp as sales and communication channels — all from one place.
- Performance Measurement & Optimization: Facebook gives excellent tools to measure campaign results in real-time. You can quickly see what works and improve what doesn’t — optimization is key and will be covered later in detail.
- ROI Potential: Most business owners burn money trying to run ads themselves. But smart, focused Facebook Ads can guarantee high return on investment (ROI) — if done correctly. Costs vary and depend on your strategy, timing, and budget.
Get to Know the System: Meta Business Suite, Ads Manager & Pixel
Before launching your first campaign, you must get familiar with the available tools:
- Meta Business Suite: Your control center for managing Facebook and Instagram business assets. You can run your business page, check messages, publish posts, and access Ads Manager from here. This centralizes your workflow.
- Ads Manager: This is where campaigns are created, managed, and optimized. You’ll define budgets, audiences, placements, and creatives here. Deep knowledge of this tool is essential to successful Facebook advertising.
- Facebook Pixel (Meta Pixel): A piece of code you embed in your website. It tracks user actions (purchases, sign-ups, add to cart) after clicking your ad. This data allows for powerful remarketing and automatic optimization. Don’t skip this step — it’s foundational.
Pre-Campaign Preparation: What to Set Up First
Before launching a campaign, make sure:
- Your Facebook Page is fully updated — About, business hours, contact details, etc.
- You’ve added high-quality profile and cover images.
- A valid payment method is set (credit card or PayPal).
- Pixel is installed across all website pages.
- Domain is verified in Meta Business Settings — essential for tracking conversions.
Creating a Winning Facebook Campaign: Step-by-Step
Step 1: Choosing the Right Objective
Your campaign objective defines what you want to achieve and guides Facebook’s algorithm to optimize accordingly:
- Awareness: Great for broad reach and exposure. Not ideal for small businesses wanting quick results.
- Traffic: Drives users to a website or app. Good for increasing visits, not guaranteed for conversions.
- Engagement: Boosts likes, shares, comments, video views — ideal for community building.
- Leads: Most popular in Israel — collects contact info via Facebook forms or external tools. Great for service-based businesses.
- App Promotion: Encourages downloads and usage of your mobile app.
- Sales: Ideal for eCommerce. Focuses on actions like purchases and add-to-cart. Requires Pixel.
Pro Tip: Don’t use the Traffic objective to get leads or sales. Choose the objective that directly aligns with your goal.
Step 2: Setting Up the Ad Set – Budget, Audience & Placement
In this stage, you define:
- Budget: Choose a daily or lifetime budget. Beginners can start with 30–50 NIS/day to test performance.
- Target Audience: Segment by location, age, gender, language, interests, and behaviors. The more specific, the better.
- Placements: Choose where ads appear — Facebook feed, Instagram, Stories, Messenger, or partner apps. You can use “Advantage+ Placements” to let Facebook decide the best placements automatically.
Step 3: Creating the Ad – Creative That Converts
- Format: Choose image, video, carousel, or collection.
- Visuals: High-quality and attention-grabbing visuals are critical. Hook the viewer in the first 3 seconds (especially in video).
- Text: Write compelling headlines and descriptions.
- CTA: Pick the best call-to-action button (e.g., Buy Now, Learn More, Sign Up, Contact Us).
Create multiple ad variations to allow Facebook’s algorithm to test which one performs best (built-in A/B testing).
Measurement & Optimization: The Key to Long-Term Success
Launching a campaign is only the beginning. Constant analysis and improvement are crucial:
- CPM (Cost Per 1,000 Impressions): Indicates competition around your chosen audience.
- CTR (Click-Through Rate): Measures engagement — are people clicking? If low, revise creative or audience.
- CPC (Cost Per Click): Helps gauge ad efficiency.
- CPA (Cost Per Action): The most important metric — how much are you paying per lead, sale, or conversion.
- ROAS (Return on Ad Spend): How much revenue you’re making for every shekel spent.
Final Thoughts
Facebook Ads in 2025 are far from dead. On the contrary — they remain a dominant, high-ROI tool for businesses in Israel. But success requires much more than clicking “Boost Post.” You need strategy, understanding, testing, and optimization.
If you’re ready to stop wasting budget and start scaling your business strategically through Facebook Ads let’s talk.