Born X Raised is more than just a clothing brand; it’s a cultural movement that encapsulates the essence of Los Angeles. Founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann, the brand emerged from the gritty streets of Venice, California, aiming to preserve and celebrate the city’s rich history and diverse communities. With its bold designs and authentic storytelling, Born X Raised has carved a niche in the streetwear industry, resonating deeply with those who cherish the true spirit of LA.
Origins: From Venice to the World
Chris Printup, known as Spanto, hails from Venice Beach, a neighborhood that has undergone significant gentrification over the years. His deep-rooted connection to the area and its transformation inspired the inception of Born X Raised. The brand’s name itself is a testament to this journey—born in Venice, raised in the ever-evolving landscape of Los Angeles.
In their early days, Spanto Bornxraised hoodie and 2Tone sought to create designs that reflected the challenges and beauty of their surroundings. Their first collection featured a T-shirt emblazoned with the words “Gentrification is Genocide,” a direct commentary on the displacement of long-standing communities in Venice .
Aesthetic and Design Philosophy
Born X Raised is characterized by its bold graphics, vibrant colors, and urban-inspired designs. The clothing often features eye-catching imagery, poignant slogans, and a distinct aesthetic that draws heavily from street art and graffiti culture. This visual language not only showcases the brand’s artistic flair but also serves as a medium for social commentary .
The designs are inclusive, representing a wide range of experiences and perspectives. From oversized tees and hoodies to accessories, each piece captures the spirit of Los Angeles while appealing to a global audience. The use of high-quality materials ensures that the clothing is not only stylish but also comfortable and durable.
Collaborations: Bridging Cultures and Communities
One of the standout features of Born X Raised is its strategic collaborations with various brands and organizations. These partnerships amplify the brand’s message and extend its reach.
In 2020, Born X Raised collaborated with the Los Angeles Rams, releasing a collection that sold out in mere minutes. This collaboration was more than just a fashion statement; it was a celebration of LA’s sports culture and community pride .
Similarly, the brand’s partnership with the Los Angeles Lakers in 2022 resulted in a capsule collection that resonated with fans of both fashion and basketball. The designs seamlessly blended the aesthetics of streetwear with the iconic symbols of the Lakers, creating a unique fusion that appealed to a diverse audience .
These collaborations underscore Born X Raised’s commitment to bridging cultures and communities, using fashion as a medium to tell compelling stories.
Community Engagement and Social Impact
At the heart of Born X Raised is a commitment to community and social justice. The brand actively engages with its audience through various initiatives, collaborations, and charitable efforts. By partnering with local organizations and artists, Born X Raised seeks to uplift marginalized voices and address pressing social issues.
The brand often uses its platform to raise awareness about topics such as mental health, gun violence, and community empowerment. Through limited-edition collections and campaigns, Born X Raised invites its fans to join the conversation and contribute to meaningful change .
Legacy of Spanto: An Enduring Influence
Tragically, in June 2023, Chris “Spanto” Printup passed away in a car accident at the age of 42. His untimely death left a significant void in the streetwear community. However, his legacy continues to inspire and influence the industry.
Friends, family, and industry colleagues remember Spanto for his unwavering spirit, authenticity, and dedication to his roots. His vision for Born X Raised was not just about fashion but about creating a platform that celebrated culture, community, and identity .
Global Reach and Cultural Influence
What began as a local brand in Venice has blossomed into a global phenomenon. Born X Raised has expanded its reach through online platforms, pop-up shops, and collaborations with international brands. This global presence has allowed the brand to share the stories of Los Angeles with the world, fostering a sense of connection among diverse communities.
The brand’s influence extends beyond fashion. It has become a symbol of resilience, authenticity, and pride for many. Through its designs and initiatives, Born X Raised continues to shape conversations around culture, identity, and social justice.
Conclusion
Born X Raised stands as a testament to the power of storytelling through fashion. It captures the essence of Los Angeles—its struggles, triumphs, and rich cultural tapestry. While the brand has evolved over the years, its core mission remains unchanged: to honor the past, celebrate the present, and inspire the future.
In a world where trends come and go, Born X Raised has established itself as a beacon of authenticity and cultural pride. Its legacy, fueled by the vision of Spanto and the continued efforts of its team, ensures that the heartbeat of Los Angeles will resonate through its designs for years to come.