If you’re ready to start selling more vehicles and growing your dealership, LeadLocate offers a powerful and efficient Car Sales Prospecting solution that delivers real results. Our innovative platform is built specifically for car dealerships and individual sales professionals who want to increase their sales, improve their outreach, and grow their local brand awareness. Unlike traditional advertising channels that often waste time and money, our system connects you directly with motivated buyers and sellers who are actively in the market. With features like SMS, email, voicemails, and more, you can prospect for new customers 24/7—anytime, anywhere.
Many dealerships spend thousands of dollars on advertising with little to no return on investment. With LeadLocate, you gain instant access to local leads looking to buy or sell new and pre-owned vehicles. Our platform allows you to track your sales performance from day one, with no software to download or install. We handle all the setup for you within 24 hours and provide full training on how to use the system effectively.
To be successful in automotive sales prospecting, you need the right tools to work efficiently. Consider this: how long would it take you to make 500 calls manually? At a rate of 20–40 calls per hour, it would take between 12 and 25 hours. With LeadLocate, you can make 500 calls in just five minutes. Our platform also streamlines SMS and email marketing, making it the only prospecting tool your dealership will ever need.
We’re so confident in our system that we offer it without contracts, cancellation fees, or setup costs. You only pay for LeadLocate if you see sales results. Stop relying on low-quality leads from generic marketing companies—start generating your own car sales prospects within 24 hours.
Sales Prospecting Techniques Most Dealerships Overlook
Effective car sales prospecting takes time, but it pays off. The more experience you gain in delivering quality customer service, the more likely your customers are to refer you to friends and family. Over time, this builds a network of people who either know you personally or trust you based on someone else’s recommendation. This network becomes a long-term source of potential buyers.
When done right, automotive prospecting can help you sell ten or more vehicles per month with less effort. While external factors such as the economy, fuel prices, and brand reputation can affect car sales, the consistent need for transportation remains. Whether they are young adults, seniors, or families, people rely on cars to get to work, school, and beyond. That’s why it’s essential to be visible in your community as a trusted professional who can help find the perfect vehicle.
Creating a personal website or promoting yourself on social media might seem basic, but it can yield surprising results. If you provide someone with a positive buying experience, they could recommend you to everyone from their friends to their coworkers. Often, it’s word-of-mouth that makes the biggest difference. Just as people often land jobs through their network, you can boost sales by expanding yours.
Always ask people if they—or someone they know—are in the market for a car, and be sure to carry business cards. You never know where your next lead may come from. Also, remember that your attitude plays a huge role. Enthusiasm sells. If you’re not excited about the car you’re offering, why should the customer be? Body language matters—smiling, maintaining good posture, and being positive can significantly impact how you’re perceived.
Car salespeople sometimes get a bad rap for being pushy or dishonest. Stand out by being the most honest and approachable salesperson in your area. Honesty builds trust and keeps customers coming back. A satisfied customer today could return in a few years or refer you to others in their circle.
How LeadLocate Makes Car Sales Prospecting Simple
Our platform helps you find high-quality, in-market leads that you can contact immediately. The traditional ways of attracting customers—billboards, newspaper ads, cold calls—are being replaced by digital marketing, and our system helps you stay ahead.
Understanding the customer journey is key to closing deals:
- Awareness Stage – Customers may be dealing with recurring vehicle issues or expensive repairs without realizing they need a new car. This is where your messaging introduces the dealership as the solution.
- Consideration Stage – Once customers decide to buy, they begin researching different vehicles. Your messaging should highlight comparisons and benefits.
- Decision Stage – At this point, buyers know what they want. Your job is to offer promotions and incentives that persuade them to choose your dealership.
Blogging is another valuable prospecting tool. Every blog post should answer a question or solve a problem. Over time, you’ll build a trusted library of content that attracts and informs buyers. Keep your content general and evergreen so it remains relevant.
Infographics are also a great way to capture attention. They present important information in a quick, visual format. Use free tools like Canva to create eye-catching graphics that simplify complex topics and are more likely to be shared online.
Your social media strategy should follow the 70/30 rule: 30% original dealership content and 70% shared articles from reliable sources. This approach helps you connect without overwhelming your audience with direct sales pitches.
Personalized email campaigns are critical. Generic emails are often ignored, so tailor your content based on customer history. For example, send maintenance tips to customers who bought from you years ago or mileage advice to those who purchased trucks.
Videos are another underused method. Instead of selling, offer valuable tips—how to prep a car for trade-in, clean upholstery, or check fluids. These videos get shared and build your brand’s credibility.
Use video emails and texts for follow-ups. These tools make your communication more personal, allowing customers to connect with your face and voice, not just your name.
Ready to Drive More Sales?
Start building better relationships and increasing sales with LeadLocate’s powerful Car Sales Prospecting software. It’s fast to set up, easy to use, and delivers the results your dealership needs. Stop wasting money on generic leads and start connecting with real buyers in your community today. Visit LeadLocate.com to get started.