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A Brief Spin Through Stussy’s Origins Before Supreme was Supreme, and way before brands began chasing “authenticity” like it was a limited-edition sneaker, there was Stussy. Born out of 1980s Southern California surf culture, Stussy started when Shawn Stussy—a surfboard shaper with a knack for scribbling his name—began printing his graffiti-style signature on tees and … Read more
The Rise of Cozy Core: Comfort Meets Cool Cozy Core didn’t just arrive—it drifted in like a soft morning fog, subtle but irresistible. What began as a side effect of global lockdowns and work-from-home realities has become a full-blown fashion philosophy. Think: buttery-soft knits, luxe sweatpants, oversized silhouettes, and the kind of tactile joy that … Read more
The Rise of Streetwear Culture Once an underground murmur of urban defiance, streetwear has now amplified into a global roar. Born in skateparks, b-boy circles, and the graffiti-laced backstreets of city life, streetwear has always been about more than just clothing—it’s a lifestyle, a voice for the voiceless, a symbol of standing out when the … Read more