Over the last few years, India has seen a revolutionary change in the agricultural sector, fueled by technological innovation and increasing consumer demand for fresh, traceable, and organic food. One of the key sources of this revolution has been the growth of B2C (Business-to-Consumer) agricultural marketplaces. These marketplaces tie up marginal and small farmers directly with consumers, removing intermediaries and providing farmers with fair prices while providing consumers with fresh, high-quality food at home.
If you are a farmer who wishes to sell your harvest directly to consumers, or a health seeker willing to buy farm-fresh fruits, vegetables, and milk, here’s a rundown of India’s best B2C agriculture marketplaces you should be aware of.
1. Kissan Growth – India’s #1 Farm Online Marketplace
Kissan Growth is leading the B2C agri-tech revolution in India. It is promoted as India’s #1 farm online marketplace. Kissan Growth enables small farmers by providing them with a direct outlet to consumers in urban and rural areas.
What Sets Kissan Growth Apart?
Direct Farm-to-Home Delivery: Consumers are able to purchase organic fruits, vegetables, milk, dairy products, and crops directly from the farms.
No Middlemen: By cutting out middlemen, Kissan Growth ensures higher earnings for farmers and low prices for consumers.
Sustainability Focused: It encourages sustainable and local agriculture, so it’s a sustainable option for environmentally friendly customers.
Tech-Enabled Platform: With mobile and web connectivity, it’s simple for farmers to offer their produce and consumers to order them hassle-free.
Kissan Growth is not just a marketplace—it’s a movement toward inclusive agricultural growth and sustainability.
2. BigHaat
BigHaat began as an agri-input platform but has grown into a B2C vertical catering to farmers in selling their produce directly. It combines agri-advisory services with e-commerce to enable farmers to enhance productivity and engage with consumers.
Key Features:
Farmer support for crop planning and sales.
Pan-India reaches through distribution and logistics.
Trusted by more than 1 million farmers.
3. DeHaat
DeHaat is a complete-stack agri-tech platform with both B2B and B2C solutions. Though the majority of its marketplace functionality caters to agri-business, DeHaat also facilitates farmers for direct selling through partnerships and localized value chains.
What DeHaat Provides:
Access to more than 10 lakh farmers in India.
Artificial intelligence-based crop guidance and input suggestion.
Cold storage and logistics for perishable items.
4. Krishify
Krishify is an emerging commerce and social platform for Indian farmers. By adding a B2C marketplace layer, Krishify assists small farmers in connecting with buyers locally and marketing their produce.
Highlights:
Vernacular app usage (multi-Indian language support).
Farmer-consumer connect with local listings.
Sharing of knowledge, weather information, and market trends.
5. Farmizen
Farmizen is designed for urban consumers who want hyper-local, pesticide-free fruits and vegetables. Farmers have the option to rent small farms or sell produce directly to families through the app.
Why Customers Love Farmizen:
Subscription-based model for fresh produce delivery.
Transparency and organic certification.
Perfect for mindful urban shoppers.
Why B2C Agri-Marketplaces are Important to Small Farmers
India’s traditional farm-to-table supply chain has long been plagued by inefficiencies: numerous middlemen, delayed payments, and poor price realization. B2C marketplaces turn this script around by:
Enabling farmers with instant market access.
Adding income up to 2x–3x with the elimination of intermediaries.
Enhancing transparency in quality, price, and delivery.
Enabling consumers to find fresher, healthier, and traceable sources of food.
FAQs
What is a B2C agriculture marketplace
A B2C agricultural marketplace is an online platform where farmers offer their produce directly to end-consumers without the involvement of conventional intermediaries.
How does Kissan Growth benefit small farmers?
Kissan Growth brings farmers together with buyers directly, providing higher price realization, less wastage, and access to more markets—all through a hassle-free and easy-to-use online platform.
Is it costly to purchase from such platforms?
Not exactly. To the contrary, by eliminating middlemen, such platforms tend to deliver greater value to both consumers and farmers—along with higher quality fruits and vegetables.
Are these platforms exclusive to urban consumers?
While most platforms cater to urban centers, several, such as Kissan Growth, are expanding into Tier 2 and Tier 3 cities, and even facilitating rural-to-rural trade.
Final Thoughts
The emergence of B2C agriculture marketplaces in India is transforming the future of farming. With technolgy platforms like Kissan Growth paving the way, small farmers now have the resources and access to succeed in a digital-first world. Consumers also get fresher, healthier, and more ethical food options.
By opting to shop directly from farmers, you’re buying more than just fruits and vegetables—you’re upholding livelihoods, promoting sustainability, and rewriting India’s future of agriculture.